A kidney bean grower decides it's time to develop new markets. Now, they just need a logo.
Bes Bean has been a leader growing non genetically-modified (Non-GMO) red kidney beans for over 25 years. Bes Bean realized they could be competative in the international market selling Non-GMO soy beans. Everyone in their current market knew Bes Bean but if they were going to sell internationally they needed a memorable identity.
Bes Bean came to Gary Jader at Ideas on the Wall for marketing help. Gary teamed up with Shawn Wallace at Evolutionary Studios, Inc to create a fresh identity for Bes Bean. "The Beskar family is known for being honest an easy to work with, their logo and marketing really needed to reflect that" said Gary Jader.
The new logo is now used on all communications and marketing materials. Bes Bean has begun to approach new markets with confidence that they are percieved as a professional player in the international market.